After the exhilarating and flawless execution of Day 1 of QHBCW styled by Sweet Touch, Day 2 of the bridal extravaganza started with shimmering celebrities and socialites on the beautifully decorated red carpet, with lounges by different sponsors. Second day of the three-day extravaganza showcased the latest bridal trends by leading and burgeoning fashion designers and as always, QMobile HUM Bridal Couture Week styled by Sweet Touch left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show.
Show one of QHBCW day 2 started with Amina Yasmeen by Mansoor Akram’s Bridal/Formal Couture ’17, followed by Ayesha & Usman Qamar’s Enchanted Garden, a collection that focused on flowery colours and a romantic mood. Faika Karim was the third to present her collection Noorie on the runway which was followed by Umsha by Uzma Babar’s Forever, a collection with an immaculate taste for modern artistry amalgamated into traditional intricacy to conclude show 1. Fahad Hussayn brought the much needed bridal drama to the ramp with his collection titled, Dara Shikoh Aur Sunehri Churail which was followed by QMobile Star Ahmed Sultan’s Kingdom of Alliums. Day 2 of three-day bridal extravaganza concluded with a special segment titled The Classic Red featuring all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy. Designers who showcased in this segment included Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.
QMobile HUM Bridal Couture Week styled by Sweet Touch known for its stars hosted an amazing line up of showstoppers; the stunning Gia Ali and the beautiful Sanam Chaudhry walked the ramp for Mansoor Akram while Ghana Ali and the gorgeous Aizah Khan show-stopped for Faika Karim. Aima Baig performed for Umsha by Uzma Babar while Zhalay Sarhadi, Syra Sheroz, Mansha Pasha, Faris, Kent, and Osama show-stopped for the brand. Mehwish Hayat and Azfar Rehman added grandeur to Fahad Hussayn’s collection while the emerging singing sensation Asim Azher dazzled the audiences with his melodious voice in QMobile presents Classic Red segment.
Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.
Sultana Siddiqui – President HUM Network Limited
I take pride in the fact that wonderful things are happening in Pakistan and what I had always visioned is being fulfilled today. One such field that is gaining impetus in our society is the fashion industry, and that is why I encourage fashion and its intricate thread work and designing through our fashion shows to open a window to the world. We have also given a platform to new designers to present their clothes, an opportunity that was otherwise not available to them. As the shows are seen globally their work, along with the established designers, gets known abroad. The aim of introducing new things at HUM Network carries foremost the purpose to give a positive image. With time our purpose is being fortified as the world is acknowledging the upcoming designers who are making a mark in the fashion world. This platform is getting respect internationally day by day.
At Hum TV we have always kept in mind that our country should be known for presenting art in a positive way. Our dramas are shown on Netflix and we are now making films which will also help in boosting the clothing industry and jewellery worn by the artists, abroad, thus uplifting the soft image of the country from our platform.
The 14th edition of the country’s biggest bridal extravaganza is presented by Q-Mobile and styled by Sweet Touch. The show is refreshed by Slice and backstage partner are Kryolan and Framesi. Careem is the official transport partner and FM106.2 is the official radio partner. Savory partner is Lays whereas snack partner is TUC and Pizza Hut is the food partner.
Amina Yasmeen by Mansoor Akram: Bridal/Formal couture ’17 The collection depicts modern textiles and architecture with an impact of cultural traditions using unusual fabric’s texture. The collection encapsulates intricate detailing, fusion of indo-Pak western style patchwork with self embellishment with the use of Swarovski stones, thread and sequence embroidery. The collection is heavily crafted bridal with western structured statement and volumes in construction of modern silhouette
Ayesha & Usman Qamar: Enchanted Garden is a collection that focuses on flowery colours and a romantic mood. With an essence of negligible silhouettes, the designs are as smooth as the breeze, using the finest fabric and an elegant and soft colour palette. The line brings a romantic
mood to the air and despite being essentially contemporary in nature, does not lose its ethnic sensuality. The brand takes pride in attention to detail and intricate hand embellishment using the most unique methods to give their work their own identity.
Faika Karim: With rustic earthen tones intertwined with rich luxurious finishes, Faika Karim elevates Noorie to a high level of grandeur. The elegant yet simple Noorie is transformed into ethereal beauty flowing in majestic creations. Her signature edge compliments the simplicity and tradition Noorie stands for, with stunning peplum cuts to the exquisitely adorned straight-line shirts with glistening stones and ultra sparkling cutworks encrusted with marble stones, gem and pearls throughout. The pieces reflect melanin tones enriched with deep rusts, berries, gold and olives. Feast your eyes on grand trend, edge and tradition all in one creation.
Umsha by Uzma Babar: With an immaculate taste for modern artistry amalgamated into traditional intricacy, Umsha by Uzma Babar’s newest collection, ‘Forever’ is all set for presentation. The focus of Forever is eternal ethnic fusion, enduring cultural aesthetics and a contemporary code of conduct, in lavish silhouettes, rich textures and opulent embellishments. Forever is dedicated to the precise royalties of the eastern rituals, and the promises classic tales of fashion have brought about in our wardrobes over the years. This collection incorporates a transparent blend of contemporary techniques fused into definitive customs, meant for any and every contemporary woman. With classic philosophy and modernism being blended into a single collection, ‘Forever’ is concentrated on colour palettes that signify the supremacy of ethnic principles and values; Bronze Mist, Ruby Wine, Gothic Olive, Rose Red, Champagne, Red Dahlia and Salsa, in addition to silver and gold. Moreover, ‘Forever’ encompasses extravagant shararas, the very prevalent ghararas, the classic farshi ghararas, chic peplums and an arrangement of diverse cuts and textures. The collection lays emphasis on the splendour of opulent fabrics, namely silk net, French net, chantily net, organza net, pure chiffons, masoori, heavy brocade, jamawaar and raw silk, with profuse embellishments that range from resham, tilla, kora, dabka, nakshi, pearls, and sequins. The collection experiments with zardozi and the seven mesh techniques being introduced as a unique trend.
FAHAD HUSSAYN: The label Fahad Hussayn Couture is all set to showcase their latest collection Dara Shikoh Aur Sunehri Churail weddings at QHBCW. The complete collection features over 70 looks offering a wide range of couture, bridals, luxury prints for silk and lawn, prêt and menswear. Dara Shikoh Aur Sunehri Churail depicts a tale of the Mughal ruler Dara Shikoh and a beautiful ‘churail’, taking design directions from Irani influences and folklores, incorporating Persian-Islamic architecture executed in a collaboration of drama and colour by the imaginarium of Fahad Hussayn. The collection encapsulates intricate silk thread embroideries, interlaced delicate hand work of exquisite craftsmanship on custom nets, organza, tissue, and chiffon, other tactile surfaces and hand-painted PRINT MUSEUM creations. The collection features exclusive one-off cuts, hues and designs with majestic detailing that combine the best elements from the world of art, architecture and fashion to formulate personified decadent bridal looks for women and bespoke men’s wedding wear.
QMOBILE STAR AHMAD SULTAN: Ahmad Sultan’s Kingdom of Alliums takes inspiration from the soft colours and hues of the Alliums flowers and uses them in the colour selection and in embroideries to create soft textured looks, shapes and motifs. Fabric used in the collection is finest silk and brocade nets with western influence fused with eastern techniques to create the collection.
The Classic Red: The Classic Red segment features all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy – red is as traditional as it gets and is extremely popular with brides and this segment adds great value to the rundown. Designers showcasing in this segment are: Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.