Puma unveils Swarovski-studded Suedes in celebration of the sneaker’s 50th anniversary | Swarovski

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Since hitting the market for the first time in 1968, the Puma Suede has only surged in demand and style. Over the years, the iconic sneaker has donned several looks and has rocked the feet of several personalities. It now marks 50 years of existence, a milestone that Puma plans to celebrate in association with Swarovski.

To rejoice the Puma Suede’s 50th year, the shoe has been given a new crystal-studded rendition, thanks to the creative culmination of forces at Swarovski and Puma. In its new look, the Suede comes bejeweled with crystals that spell breathtaking elegance while enhancing the shoe’s contemporary style. With a Form strip garnished in Swarovski, the sneaker dons a suede black upper along with a clean white sole and black waxed laces to complete the look. Lustrous branding against the jet black further adds a sparkling finish to the already trendy footwear.

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