The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.
Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.
With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.
Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented:
“Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customized uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème’s Deep Ashy Collection. The color pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colors currently on trend but they are elegant, sophisticated and classic.”
An exclusive digital video for the platform will be featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon.
About Shehla Chatoor
Shehla Chatoor is a critically acclaimed designer brand consistently associated with sophisticated luxury and the designer’s dedication towards handcrafted design since their inception in 1995. With a penchant for intricate details and statements allowing her to become a renowned name in the field of fashion, Shehla has successfully expanded her line of business with bridal wear, trousseaus, formals, luxury pret, western formals, shoes, bags and accessories. She has also earned an award in the category of the most inspiring designer for luxury pret in Pakistan Fashion Week.
About Excellence Crème
Rated the world’s no. 1 hair color, Excellence Crème uses an advance triple protection technology with three active protective ingredients for smooth, silky, and replenished hair. The product is available for PKR 1499 at all leading retailers nationwide and online at www.daraz.pk.