Dettol recently announced a collaboration with Sharmeen Obaid Chinoy (SOC) Films and Waadi Animations, being the lead sponsor of the upcoming film, 3 Bahadur – Rise of the Warriors. Following the above, the brand has now announced an exciting campaign, allowing a chance to win “Golden Tickets” to meet the 6 super heroes, 3 Bahadur and the Dettol Warriors.
Dettol has been inspiring children to become agents of positive change in the society, through the brand’s animated series of the Dettol Warriors. Speaking about the campaign, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser said, “Dettol is introducing the Golden Ticket Campaign through which children across the country will not only be able to meet their favorite superheroes but will also be inspired to live like one, in their everyday lives. We believe this campaign, along with the upcoming 3 Bahadur film, will act as a trigger for positive change.”
Fans of the 3 Bahadur and Dettol Warriors can participate in the “Golden Ticket” campaign by purchasing Dettol soaps – the lucky winners can then follow the simple steps mentioned on the Golden Ticket, if found in the Dettol soap purchased, subject to meeting campaign criteria.
Dettol Warriors are children’s favorite, locally inspired super-hero series since 2012. The brand reaches out to millions of school-going children across Pakistan every year, creating awareness on personal hygiene and protection against germs. This collaboration aims to help children identify themselves as superheroes, having the iron will and power of determination to shape a better tomorrow for Pakistan.
3 Bahadur is Pakistan’s first computer animated feature-length film, in collaboration with Waadi Animations and ARY Films with Dettol being the lead sponsor.
RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries of the world. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.
In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many of RB’s brands have been household names, trusted for their quality and efficacy. These brands include Dettol, Harpic, Mortein, Clearasil, Strepsils and Veet.