The world’s leading beauty brand, L’Oréal Paris Excellence is soon to unveil its new collaboration with a renowned couturier under the prestigious ‘Ambassador of Fashion’[#AmbassadorofFashion] platform which aims to consistently innovate by launching all-encompassing beauty and fashion trends.
The Ambassador of Fashion is a platform where beauty amalgamates with fashion. Every year, L’Oréal Paris Excellence partners with the top designers from the Pakistani fashion industry,which is prevalent fromtheirjourney commencingfrom 2015 with Nomi Ansari, followed by the likes of KhadijaShah, Kamiar Rokni, and most recently HSY.
Carrying on with the legacy of this esteemed campaign, L’Oréal Paris is set to announce the next collaboration in the upcoming weeks. This would not only create a collaborative campaign but would also showcase the latest L’Oréal Paris Excellence Intense hair color collection that features three new shades and the designer’s luxury couture collection that will be showcased together at the PLBW.
Rated the world’s no. 1 hair color, L’Oréal Paris Excellence Intense gives you the ability to reach a gentle and strong hair color by spreading evenly throughout the hair along with a unique triple treatment with pro-keratin, ceramide and collagen for smooth, silky, and replenished hair.Designed by color experts at L’Oréal Paris, it also creates a noticeable color effect even in dark hair with its richly luminous colors.
For more information about L’Oréal Paris in Pakistan, visit the official L’Oréal Paris Facebook page:
Post the debacle of Jab Harry Met Sejal, Shah Rukh Khan has begun shooting for Aanand L Rai’s yet untitled film in which he plays the role of a dwarf. The film will bring back the Jab Tak Hain Jaan stars Shah Rukh Khan, Anushka Sharma and Katrina Kaif together.
After finishing Tiger Zinda Hai in Abu Dhabi earlier this week, Katrina Kaif is ready to kick-start her next film with Shah Rukh Khan. After 5 years, the actress will be reuniting with SRK on the big screen and is psyched to work with him and Aanand L Rai.
TheShaan-e-Pakistan Luxury Privé Edition 2017 has been rescheduled to 26th, 27th and 28th October 2017. Brainchild of Huma Nassr of Braahtii, Shaan-e-Pakistan’s third season was earlier set to take place in Karachi, Pakistan, in September 2017. With this rescheduling, Huma Nassr and her team endeavour to enhance the platform, allowing for more regional inclusivity and in order to build a grander platform showcase and experience given it is an ambitious undertaking.
Indeed Shaan-e-Pakistan is currently in the process of bringing renowned international talent, musicians and designers to Pakistan along with showcasing the best of Pakistan’s talent. The audience will not only see Pakistani and Indian musicians, celebrities and designers for the duration of this 3 day event but the platform is also looking to include emerging and established talent from Lebanon, Italy and Bangladesh for which paperwork and visa processing demanded extra time, leading to a new series of dates being announced. The platform is set to grow as a more regionally inclusive, expansive and an evolved platform.
Two-time Academy Award winner Sharmeen Obaid-Chinoy announces the release of Pakistan’s first Virtual Reality film series, Look But With Love.The 5 part documentary series is set to be premiered at the upcoming 55th New York Film Festival [#NYFF55], the inaugural Tribeca TV Festival [ #TribecaTVFestival ] and the Future of Storytelling [ #FoSTFest ].
Directed by Sharmeen Obaid-Chinoy and presented by WITHIN, Look But With Loveis a virtual reality documentary series about the extraordinary people of Pakistan who are changing the socio-political landscape of their communities through causes they are deeply passionate about. From a doctor in the slums of Karachi who has dedicated his life to providing free emergency care to children, to a courageous community of women in Nowshera, the epicenter of the terrorist insurgency, the series explores the lives of Pakistan’s most fearless and passionate citizens, one story at a time.
Indeed, this is the first Virtual Reality series by the two-time Academy Award winning filmmaker and her production company SOC Films, who joined hands with Chris Milk’s company WITHIN. The series travels from Karachi to Jamshoro and Thar Desert to Lahore and Nowshera.
Audiences at the #NYFF55 will experience the first two episodes of this exciting project, A Story of Women and A Story of Dance at the annual program titled Convergence. The sixth edition of the program delves into the world of immersive storytelling via interactive experiences, featuring virtual reality, augmented reality, live labs and demos, and more. Convergence is free to the public and will take place on September 29, 2017 from 3 pm to 6pm and September 30 and October 1, 2017 from 12 pm to 6 pm at the Elinor Bunin Munroe Film Center.
At the #TribecaTVFestival from September 22 to 24, 2017 and #FoSTFest on October 4 and 5, 2017,a similar experience will be offered for the audiences. Sharmeen Obaid-Chinoy will be present at these festivals to talk about her work and share her experience working on Pakistan’s first Virtual Reality film series.
In Pakistan, Look But With Love is part of the Dil Se campaign – Pakistan’s first transmedia campaign which entails documentaries, music videos, TV shows, radio programs, virtual reality experiences, social media activities, animation series, film festivals and on-ground activities across the country to celebrate Pakistan’s diversity, acknowledge its unsung heroes and enable social good. The series will be showcased across Pakistan in schools and colleges starting September 2017.
On releasing Pakistan’s first ever Virtual Reality documentary series, Sharmeen Obaid-Chinoy said: “Virtual Reality as an experience is very immersive. I wanted audiences to interact with Pakistan in a completely different manner. In the series I have focused on Pakistan’s unsung heroes… you will be able to literally walk in their shoes as they fight to save children in emergency hospitals and bring clean water to villages – finally a series where you can understand the spirit of the struggle of everyday heroes as they address Pakistan’s most pressing issues.”
Look But With Love is produced by SOC Films and Here Be Dragons, and will also be available on the WITHIN app.
Sharmeen Obaid-Chinoy launched her interactive community engagement project“SOC Outreach” in June 2017. In May 2017, she won the prestigious Knight International Journalism Award 2017 for her global reports for the past two decades. Also in May, Sharmeen Obaid-Chinoy won the Best International Television Award at 49th Annual Robert F. Kennedy Journalism Awards. Sharmeen represented Pakistan at the 8th annual Women in the World Summit in April 2017, launched a new campaign “AAGAHI – ApnayMustaqbil Ki” [#AAGAHI #ApnayMustaqbilKi] in collaboration with the Women’s Action Forum in Karachi on the International’s Women’s Day in March 2017 and was the first artist ever to Co-Chair the47th World Economic Forum Annual Meeting in Switzerland in January 2017.
Pakistan’s most accomplished female musician, Hadiqa Kiani has concluded the first volume of her latest project “Wajd” successfully following the release of 5 Chapters including Kamli Da Dhola, BhitJaBhitai, Aaj Rung Hai, Kamli – (Bulleh Shah) and ChaapTilak. All these tracks of Wajd were an amalgamation of pure folklore and the mystical essence of Sufi music. Wajd Volume 1 was recorded in organic form in a live studio format encapsulating the individuality of each featured musician and their respective instrument. Wajd has established Hadiqa as a versatile musician for another time who has the power to skillfully sing in different languages with an equal ease. Wajd is a project which is straight from her heart and the listeners and viewers can immediately connect to it. All the chapters of Wajd Volume one stayed amongst the top charts on Patari since release and crossed millions of views on social media.Volume 2 of Wajd is set to be released later this year
Wajd is all about our own cultural legacy, traditions and celebrating regional languages. Hadiqa is one of Pakistan’s most versatile artists who has been seen performing in regional and international languages effortlessly and Wajd is a testament to that. The first chapter “Kamlee Da Dhola” was Hadia Kiani’s rendition of the iconic Saraiki folk song. The video of the song was shot at Mian Yousuf Salahuddin’s famous Haveli Barood khana. “BhitJaBhitai” witnessed HadiqaKiani singing in Sindhi for the first time. It was a rendition of the classic Sindhi folk song in praise of the great Sufi Poet Shah Abdul Latif Bhitai. The journey of Wajd continued with “Aaj Rung Hai” in Braj Bhasha language. It also featured Ustad Dildar Hussain, a veteran musician who accompanied Nusrat Fateh Ali Khan on tabla for 28 years. The fourth chapter Kamli – Bulleh Shah was in Punjabi as a tribute to sufi poet Bulleh Shah. The 5th and last chapter of Wajd volume one was ChaapTilak” where Hadiqa took a very refreshing new take in her melodious voice on the classic Sufi number. Irfan Kiani masterfully produced all the tracks with his minimal approach. The videos of Wajd were directed by the talented Abdullah Haris who captured the true essence of the project in the form of single take format videos
Wajd’s first volume also witnessed HadiqaKiani in a complete new avatar with a different stylized look for each song. WAJD Volume one represented a journey by HadiqaKiani into the sounds that form the bedrock of our nation, exploring a multitude of languages, instruments and styles to create an album intimately rooted in our own traditions and culture serving as an inspiration for the next generations.
“I am over whelmed by the response of my fans on Wajd from Pakistan and all over the world. It was an effort to build on our own legacy, cultural heritage and spirituality. For this reason this project holds a very special place in my heart. said Hadiqa Kiani on the success of Wajd Volume One.
“Wajd was more than just making music.We took a refreshing take on mainstream music, far away from auto tuners and electronics, bringing the mainstream back to the true roots of Pakistani folk culture” said Irfan Kiani.
“The videos for Wajd were shot in a single take format with a strong focus on visuals and keeping them simple” said Abdullah Haris.
The entire album of Wajd can be streamed at Patari.pk and the videos can be viewed at
Watch the trailer of upcoming American spy thriller film `Red Sparrow`
Directed by Francis Lawrence
Cast: Jennifer Lawrence, Joel Edgerton, Matthias Schoenaerts, Charlotte Rampling, Mary-Louise Parker and Jeremy Irons